B2B Growth: Your Daily B2B Marketing Podcast

By Sweet Fish Media

ABOUT THIS PODCAST

A daily podcast for B2B marketers. 4 million downloads and over 2,000 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.

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Episodes (1545)

Episode 2052 · 3 weeks ago

How Do You Measure Your Podcast's Success?

Join us for our second B2B Podcasting Q&A, where we discuss a few specific ways to measure your podcast's success.

Vidyard makes it easy to record, host, embed and share videos to engage more deeply with your buyers. Sign up for free today at vidyard.com/b2bgrowth. No promo code needed!

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Episode 2051 · 4 weeks ago

Tackling 4 Obstacles to Meaningful Market Research

In this episode, we speak to Eric Thomas, Manager, Construction Thought Leadership & Content Marketing at Autodesk & Host of the Digital Builder podcast.

If you liked this episode, you’ll also enjoy:

How to Do Original Research Through Your Podcast

Original Research in Content Marketing: Everything You Need to Know

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Episode 2050 · 4 weeks ago

Why Funding Won’t Solve All Your Problems

Many founders believe that funding will solve all of their problems. Sure, it might give you more opportunities to make mistakes, but the truth is, throwing more money at a problem usually does nothing to fix it.

In this episode of B2B Growth, host John Grispon speaks with Max Altshuler, the founder of Sales Hacker and VP of Sales Engagement at Outreach, about why funding isn’t the silver bullet founders often think it will be.

What we talked about:

Building Sales Hacker
The challenges of a larger organization
How to approach data acquisition
The biggest error new companies make
Why more funding won’t solve your problems

You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.

Listening on a desktop & can’t see the links? Just search for B2B Growth in your favorite podcast player.

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Episode 2049 · 1 month ago

A Guide to a Better Pricing Model w/ Ajit Ghuman

Pricing is a complex balancing act. But how can we craft a pricing structure that fits just right when it comes to serving all of our business’ needs?

Ajit Ghuman, Head of Product Marketing at Narvar, has pricing down to a science. He says it’s a path best approached one step at a time. Ajit gives us his step by step framework to simplify the pricing process and how to do it with confidence.

Ajit’s advice: Don’t fear pricing!

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