B2B Growth: Your Daily B2B Marketing Podcast

By Sweet Fish

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Conversations from the frontlines of marketing. 4 million downloads and over 2,000 episodes. Hosted by Benji Block and Sweet Fish Media.

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Episodes (1753)

Episode 1739 · 1 month ago

Optimize Lead Generation from Events, with Micheál McGrath

In this episode Benji talks to Micheál McGrath , the Head Of Marketing at VisibleThread

Discussed in this episode:

The importance of mastering the language of sales
Webinars and Events that convert leads into clients
Tips for presenting a marketing campaign to the C-suite

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Episode 1738 · 1 month ago

The High EQ Marketer: Every Marketer Needs Great Content, with Melissa Zehner

In this cross-over episode, we're sharing an episode from The High EQ Marketer. This show is produced by Sweet Fish Media.

What is the real value of great content? In this episode, John Busby is joined by Melissa Zehner to explore this question. She’s been a freelancer, copywriter, editor, and now Director of Content at Foundation. You'll learn:

How brands should hire writers
What makes a great writer for B2B Content
How to build a content marketing strategy
The notion of “Writing for Google”
Best practices for your content

Connect with John Busby:
- Twitter: https://twitter.com/JohnMBusby
- LinkedIn: https://www.linkedin.com/in/johnmbusby/
Follow The High EQ Marketer:
- Facebook: https://www.facebook.com/HighEQMarketer
- Twitter: https://twitter.com/HighEQMarketer
- LinkedIn: https://www.linkedin.com/showcase/the-high-eq-marketer
- Instagram: https://www.instagram.com/higheqmarketer/
Learn more about Centerfield:
- Facebook: https://www.facebook.com/CenterfieldHQ/
- Twitter: https://twitter.com/CenterfieldHq
- LinkedIn: https://www.linkedin.com/company/centerfield-media
- Instagram: https://www.instagram.com/centerfieldhq/

The High EQ Marketer website:

Centerfield Podcast page: https://www.centerfield.com/podcast/
Podcast Episode Pages: https://www.centerfield.com/centerfieldpodcast/

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Episode 1736 · 1 month ago

Customers First, Strategy Second, with Kaylee Edmondson

In this episode Benji talks to Kaylee Edmondson , Director of Demand Gen at BrightWheel . Formerly at Chili Piper .

Discussed in this episode:

Working to understand your customers
Pivoting away from a mql/sql approach
How to crawl, walk, run into a more ungated content structure

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Episode 1735 · 1 month ago

Prospect Experience as Competitive Advantage with Doug Bell

In this episode Benji talks to Doug Bell , CMO at LeanData.

Discussed in this episode:

Why MQL/SQL shouldn't be the Holy Grail
Improving prospect experience
Content that converts

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