B2B Growth: Your Daily B2B Marketing Podcast

By Sweet Fish Media

ABOUT THIS PODCAST

A daily podcast for B2B marketers. 3.5 million downloads and over 1,600 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.

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Episodes (1491)

Episode 2014 · 1 week ago

Benefits of Modern Demand Gen for Startups

In this installment of our deep dive into demand generation, Lesley Crews talks with Anna Furmanov, of Furmanov Marketing Consulting about the success factor of implementing modern demand gen into your startup.

The two also discuss:

The difference between lead and demand gen
Old demand gen vs. new demand gen
Sales & marketing collaboration

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Episode 2013 · 1 week ago

Defining Demand Generation: What to Expect

In this episode, Sweet Fish Media's very own Lesley Crews shares goals for a month-long deep dive into the topic of demand generation and explains what you can expect from this month's episodes.

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Episode 2012 · 1 week ago

Improving Conversion w/ a Facebook Messenger Chatbot

Chatbots get a bad rap. But there’s an artful way to use them so that they help your brand rather than hurt it.

In this episode, Andie Ostrowski, Marketing Manager at SportsEngine, chats with Timmy Bauer about how a Facebook messenger bot increased her company’s conversions by 50%.

They discuss:

Using the ManyChat bot in Facebook Messenger
Why SportsEngine decided to use chatbots
Who should be using this and how they should go about doing it

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Episode 2011 · 2 weeks ago

4 Things Marketing Ops Is Thinking but Won't Tell You

In this episode, James Carbary and Dan Sanchez talk to Charlie Saunders and Christie Fusco, co-founders of marketing operations platform CS2, about 4 things your marketing ops person is thinking but won’t tell you.

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