B2B Growth: Your Daily B2B Marketing Podcast

By Sweet Fish

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A daily podcast for B2B marketers. 4 million downloads and over 2,000 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.

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Episodes (1610)

Episode · 5 hours ago

The Future of Paid/Owned/Earned Media for B2B w/Chris Walker

In this episode, Dan Sanchez talks with Chris Walker at Refine Labs about the state of paid, owned, and earned media across B2B companies as well as how to properly leverage each to grow.

What you'll learn:

Why you shouldn't pursue earned media and focus on owned instead.
How to properly leverage paid with content and creative.
Where to start with owned media.
How you can know when you're ready to add the next owned media channel.

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Episode · 5 days ago

Don't Just Pay Influencers, Hire Them to Build a Team of Super Stars

In this episode, Dan Sanchez talks with Claire Peña who is the VP of Marketing at Stream about hiring a team of influencers to become your evangelists.

We cover:

What they look for in an influencer
Who foots the bill for the team
How Stream helps them build their brands while they build Stream's.
The outcomes of the program

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Episode · 1 week ago

Tips and Tricks to Rolling Out An Employee Advocacy Program on Social Media w/Sarah Goodall

In this episode, Dan Sanchez talks with Sarah Goodall who is the CEO of Tribal Impact about her experience launching and maintaining successful employee advocacy programs.

You will learn:

How to incentivize employees
Common hurdles employers run into
What the most successful companies are doing right
How to find your first few employees to get started.

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Episode · 2 weeks ago

How Ramsey Solutions Organizes Their Marketing Team for Fast Results w/Trey Sheneman

In this episode, Dan Sanchez talks with Trey Sheneman who is an Executive Director of Marketing at Ramsey Solutions about how they are organizing their marketing teams to move fast.

In this episode, you'll discover:

Ramsey's approach to a matrix style organization
The squad marketing model that allows for the kind of cross-functional buy in that allows team to go fast.
How they layer Kanban on top to make for an agile environment.
How to get it started in your own department.

Trey's book recommendations:

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