B2B Growth: Your Daily B2B Marketing Podcast

By Sweet Fish

ABOUT THIS PODCAST

A daily podcast for B2B marketers. 4 million downloads and over 2,000 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.

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Episodes (1619)

Episode · 6 days ago

From Transactional Copy to Transformational Content w/ Rita Richa

In this Episode, Benji sits down with Rita Richa, producer at Sweet Fish to break down the much-needed move away from transactional copy.

If you find your copy feeling stale, robotic, or just plain boring Rita provides the spice you need to find your voice and start producing transformational content. We discuss several strategies for better writing in this episode including the F.I.R.E acronym that we use here at Sweet Fish. To read the full blog about F.I.R.E, click here.

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Episode · 1 week ago

The Next Wave Of Content Marketing for B2B w/Joe Pulizzi

In this episode, Dan Sanchez talks with Joe Pulizzi is the founder of The Tilt, the Content Marketing Institute, and is the author of Content Inc.

Joe discusses the current state of owned media and content marketing within B2B and dive into his next venture with the Tilt where he is experimenting with branded crypto currency as a means of creating engagement with his audience.

Contact Info:https://www.linkedin.com/in/joepulizzi/pam@thetilt.com

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Episode · 1 week ago

Cultivate an Evergreen Brand that Matches the Pace of Innovation w/ Aaron Cort

In this episode, Olivia Hurley talks with Aaron Cort, COO at Clickup about creating an evergreen brand that can match the pace of innovation.

Olivia & Aaron discuss the dos and do nots of branding, the importance of marketing that is both evergreen yet ever evolving, and how to understand the context of where your marketing hits potential buyers.

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Episode · 2 weeks ago

The 30/30/30 Plan and Introducing a New Co-Host: Benji Block

In this episode, Dan Sanchez talks with Benji Block, the newest addition the Sweetfish Team and now Host of B2B Growth.

We discuss the "30/30/30 Plan". How can 30 books, 30 interviews, and 30 blog posts propel your thought leadership and career? We're looking forward to exciting days ahead for the show and all the practitioners we will be highlighting on the show moving forward.

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Connect with Benji on LinkedIn

benji.block@sweetfishmedia.com

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